Setting up navigation and interlinking for humans and crawlers

Relinking is the timely provision of a link for convenient navigation of the user and search engines on the site :

  • Vertical - continues the story in depth
  • Horizontal - Interested in a similar topic in parallel
  • Breadcrumbs - Returns to the previous level
  • Relevant, Important - leads to a related section

Potential clients are provided with the required link—in the text or next to information about the property.

Place

If you were taught to place links at the beginning or middle of a text, you were misled. The secret, as they say, is simply to place them in the right place at the right time and be clickable. A link isn't worth a dime if it doesn't generate clicks.

Thanks to links, Google and Yandex spiders will index the importance of pages, or their weight. Priority will be given to where secondary pages link most, as well as their anchor text and title.

Menu: Header and Footer

Interlinking includes the top menu in the header and the bottom menu in the footer. Don't neglect the footer, as after reading the content, you want to continue exploring, not jump to the top. A footer menu is essential for long, large, and comprehensive pages, even if you have a button to return to the top.

Anchor and Title

An anchor is a visible, short, highlighted, and underlined word or phrase that, when clicked, takes you to another page. If it's an anchor URL, it takes you to the same page or a specific location on another page.

Title is a meta tag that explains the anchor or description of a link. It is only visible on desktops (computers, laptops, and TVs—anywhere a mouse is available) when hovered over it. It is not displayed on mobile devices or tablets. It serves as the anchor text.

Code for the optimized link

Insert internal URLs (by resource) correctly - no need to write the domain.

✅ For example: Google SEO

https://topseoboss.com — in href you insert what comes after the domain with a slash, for the main one just / 

  • Title: Buy SEO
  • Href: /en
  • Anchore: Google SEO
<a title="Byu SEO" href="/en">Google SEO</a>

✅ Example:  On-page SEO

  • Title: On-page Optimization
  • Href: https://topseoboss.com/en/internal-optimization
  • Anchor: On-page SEO
<a title="On-page Optimization" href="https://topseoboss.com/en/internal-optimization">On-page SEO</a>

Recommendations for link Title and Anchor when interlinking:

Length, number of characters

The title should be up to 200 characters, and the anchor should be no longer than a full sentence. Avoid highlighting entire long sentences, especially paragraphs.

Filter

  • The Title and Anchore should contain words that will appear on the landing page, either in the content or in the meta tags for the photo.
  • You cannot include a word or its synonym in the title that will not appear on the page that opens.

Synonyms

It is advisable to specify all possible Anchor and Title variations with synonyms on different pages:

  • buy SEO promotion
  • order SEO
  • custom website optimization
  • Promotion in Yandex and Google

or

  • Moscow real estate
  • buy an apartment in Moscow
  • Moscow studio purchase

LSI related words

Additional phrases for real users who know exactly what they're looking for—not just a two-room apartment in Moscow, but:

  • overlooking the river, park, or courtyard
  • in a residential area, in the center, on the outskirts
  • with renovations and finishing
  • in a new building, old housing stock, not expensive

Stop words and water

Phrases that don't convey any meaning and can be removed without losing the message are undesirable: we, you, ours, yours, or, guys, let's look at it, let's talk about... And all the other nonsense of introductory, irritating words that take the focus away from what's important.

3 colors, link styles

  • main to link
  • when hovering
  • after clicking - visited

All colors must be visually distinct. The link must be visible and underlined according to standards, but is not required.

If you've thought through and created great navigation, with different anchors and titles, people may get confused about whether they've already visited this page. If a user lands on it and then immediately exits, realizing they've already read the information, that's a negative. However, if previously opened links are a different color, the visitor will understand they've already seen everything and click on another one. Or perhaps the opposite—they'll need to return to an interesting article or product they've already viewed.

Poorly designed navigation won't produce a large-scale effect. The lack of repeat viewing is a negative factor in behavioral factors. These are designed and configured, not artificially created by SEO hacks or bots.