Internal SEO website optimization
On-Page SEO ⎨Inner | Internal optimization⎬ is filling the pages of a website with structured content (text, photos, videos, audio) with filling in each attribute and meta tag (administration), checking for technical errors and eliminating them (programming) for convenient use and orientation of visitors, as well as scanning by crawlers and bots for indexing and better ranking in search engines.
Inner optimization starts at the stage of registering a domain name, choosing the type of site, platform (constructor, self-written system), design and layout. Usually the owner of the resource prefers not to hire an "SEO specialist" at these stages and decides for himself. He receives consultations from professionals who are well versed in the field of programming, but not in the narrow specialization of SEO.
- Optimization is the correct and meaningful filling of each meta tag. This is not a secret, but mandatory measures for normal indexing and getting at least into some positions. If the page is scanned but not indexed, it means that the search engine has not yet decided or does not understand where to place the information. Google needs a hint.
- Correct filling of all important elements gives a huge privilege for issuing to the TOP of search engines. Meta tags should contain either the necessary words from keywords or their synonyms. But not empty words and not stop words (we, you, your, our).
- There are hidden and visible elements on the pages. Content - Photos, Videos, Text and Headlines should be open. They cannot be hidden from the eyes of visitors, otherwise it will be gray SEO, and the web project will fall under the filter.
- Content requirements: original (not copied, not plagiarized, pictures too), interesting, high-quality, useful, authoritative. Text and Photos should be primarily on the main resource. It is necessary to send for re-scanning in Google Search Console for indexing. The duration of such scanning is from 5 minutes to 7 days.
- Only after indexing can you share content from the site on other resources, social networks and the Play Market to avoid artificial creation of plagiarism.
The original site will be considered the one whose content was indexed first.
Complete step-by-step instructions for internal website optimization from scratch
- Choosing a domain name (there are filters)
- Buying an SSL certificate
- Choosing a hosting
- Choosing a platform (Tilda, WordPress, Samopisnaya)
- Thinking through the design
- Removing www (this is no longer fashionable)
- Favicon
- The minimum content for the main page is to inform Google about your field of activity. Do not put a placeholder in the form of someone else's site! This is the worst mistake, because while the site is under reconstruction, you need to declare it. Soon you will be born and this is a joyful and expected event. And not awkward and shameful.
- Adding robots
- Configuring Google and Yandex counters: Google Analytics, Search Console, Yandex Metrica and Webmaster — yes, we configure them right away, because they need to see your quality birth and development. Like a doctor observing a patient.
- Think over the structure — on paper. Because empty, low-quality pages on the site are prohibited.
- Adding a Sitemap
- Creating structured, interesting and original content with correct metadata is the longest, most important, serious and painstaking part of internal optimization. It is necessary to fill in metadata on all pages qualitatively.
- Creating interlinking and navigation with high-quality anchors and headings.
- Finalizing the design, minor things are possible - additions.
- You may have made mistakes in creating the structure and interlinking, so check redirects and 404 errors.
- Check the page loading speed - perhaps after filling them with content they have become heavy and need to be lightened.
- Add, if necessary, layout markup (e.g. prices, events), Open Graph.
Training: Free education course - Promoting a website by yourself
Before you start editing the page, check which meta tags are already filled in. You can open the code manually or use special tools - extensions for the Google Chrome browser:
Official Google training materials
The most reliable information is the official one, obtained directly from search engines. Sometimes it is difficult to structure and understand, since the original sources do not give clear answers.
I started with Google training videos from YouTube, and not with Uncle Petya, who knows everything about everything. Apparently, this is why Google is much simpler for me than spammy Yandex.
It is clear that you will not be able to view millions of hours of different content since 2007. Therefore, I have filtered out the necessary in my interpretation.
Google specifically place information in the public domain for free for everyone.
Perfect SEO is a website for people, not for search bots.
A properly optimized website works for itself. Fill everything out in detail and in a structured manner - present the information beautifully to real users and Google bots. Then you won't need constant work with an SEO specialist.
I share invaluable knowledge, many years of experience and strategic innovations on how to get to the TOP-1 of Google in 2025. I teach the subtleties and tricks of ideal settings in the conditions of new algorithms after the introduction of Artificial Intelligence into ranking factors.
Emoji
Symbols, emoticons and emoji for a clear visual display of a fragment in the Description in Google and Yandex.
External SEO
Buying links is not relevant, catalogs are not relevant either. We need valuable partners in social networks, outdoor and radio advertising!
Browsers
Choose to your taste, there are many and all are cool. How to use and clear cookies.
