Answers to frequently asked questions about SEO and website optimization

Promotion guarantee

Only the owner of the resource has the right to give any guarantee. In our case, these are the shareholders of Google or Yandex. And even then, I doubt that they will have such powers, since robots are responsible for the positions.

No one has the full right to dispose of someone else's property.

An SEO specialist can guarantee that he will try in every way to please search engines, giving them understandable structured information in their language and following their algorithms. So that they deign to bring the site to the desired positions.

You must understand that asking for a guarantee of results is the same as controlling something uncontrollable, such as the rotation of a planet around its axis.

And here is the most interesting thing... I can guarantee that the planet will not change its course, because the Law of Universal Gravitation provides stability. But about AI and crawlers with new algorithms - there is no such confidence.

P.S. Imagine how much a meeting with the directors of Google & Yandex would cost you, and also how much the fee for the top 1 would be. I assume that with bidding at a closed auction. That's exactly how much a guaranteed place should cost. And not forever, but for a certain period of time. Be realistic, adequately assess the cost and possibilities.

How to buy positions

In our world everything is bought and sold - and everything has its own tariffs. Without understanding you will not buy something important and priceless .

I'm sure everyone knows what price Michael Jackson paid to become a world pop star.

Are you ready to give your life to be someone virtuoso and train day and night? Or have the necessary resources already been spent?

There are things that you pay for, but not with money... Love, friendship, children are covered by compromises, work, support, time, youth, life...

So the cost of first place in search engines is simpler: the correct presentation of structured, necessary, timely, relevant, interesting information - both for robots and for people.

You are participating in an open auction : whoever presented the information better, more qualitatively, more ideally, that one has inspired more trust. That one will be higher for a certain period of time. Although in fact there are many more criteria. The time is counted from scanning, indexing and ranking of pages. That is, constantly.

P.S. When happiness is " not more expensive than money " - you are really lucky!

I am an SEO specialist and will order from you for my client

One customer did not inform me that he was an intermediary. This became clear 3 days after the promotion. During this time, I had already done 80% of the internals.

You can be an intermediary, but you cannot appropriate my copyright.

I absolutely need to have a connection with the company's top management and employees.

If I bring a site to the TOP, then I write a case study on internal optimization for each one. With the agreement on what information and in what framework and angles I will share.

If you want to take credit for my actions, go ahead - you know where.

Result:

  • I won't be able to promote the site to the top 1 without all the powers of an SEO specialist - with any prohibitions.
  • I do not want and will not promote someone else's brand name without mentioning myself and my reputation.
  • In the end, you will get nothing. And I will abandon the project as soon as I learn about your fraudulent moves.

Others were cheaper

Guys, let's be honest, you come to me from others and evaluate my knowledge and experience like those you left?

Seriously? You want me to toil for the amount of money for which, at best, nothing would be done to you, or even filters would be installed due to inexperience?

If you are happy with the price of your ex, stay with him or look for someone similar. "Awl for soap" is also an experience.

I'll say more, maybe he spat on the ceiling for the proposed Scrooge McDuck tariff. Then just thank him for not doing anything nasty.

I will not take on a project if it does not have a budget for good, effective promotion. I do not work at a loss for myself. It is not rational and not advisable.

I gave back my money, a hundredfold, or rather more.

Who creates the content - writes texts, takes photos?

If I were a competent professional in every topic, I would create every business from scratch myself! Don't doubt it! But I am a narrowly focused SEO specialist. And I will promote everything that moves, and what doesn't - I will push!

All content must be created by the customer, a professional in the industry. Photos are taken by a company employee or content maker.

The text is written by a copywriter who works in the required field, and not by a third party from the stock exchange. And don't tell me that the manager can't write. He can make a commercial offer, sell, talk into buying over the phone, but describing the product is his direct responsibility.

An SEO specialist has the right only to correct errors, change words to synonyms, rephrase, add accompanying LSI, edit semantics, structure. There is only one condition - under no circumstances change the essence of what is written!

Plagiarism, texts stolen or written on exchanges by incompetent third parties - I do not edit! Throw out everything that is not yours immediately - this is the first rule of Yandex and Google.

You won’t be able to get to TOP-1 for free, without doing anything yourself or your employees!

It would be great to hire a trainer at the gym and have him work his ass off, and you would have a figure! It won't work!